It did this by developing leading brands, forming strategic alliances and joint ventures with key partners and investing in facilities and capabilities that continue to build its leadership. It has since then successfully introduced its own brand Condura and introduced the Kelvinator brand, both for airconditioning and domestic refrigerators.
CIC’s leadership has been built through in- depth knowledge of the end-user and the industry as well as a proven track record which enabled us to build a strong reputation and a solid customer base.
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